Struggling to keep tours running smoothly and guests fully satisfied? Learning how to make a trip itinerary the right way can change everything. 

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A well-planned itinerary organizes travel details in a structured format, improves operations, and turns first-time guests into loyal customers who rave about your services.

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Step-by-Step Guide to Creating a Trip Itinerary

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Follow these steps to finalize the travel itinerary before departure and create a clear, organized trip for guests.

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Step 1: Understand Your Target Audience

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Start by analyzing demographics like age, income, and interests. A family-friendly itinerary will look different from one designed for solo backpackers or luxury travelers. 

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Then, consider psychographics, such as values, lifestyle, and travel style. Are they adventure seekers, culture enthusiasts, or relaxation-focused vacationers?

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Step 2: Define Your Tour’s Unique Selling Proposition (USP)

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To build an itinerary that truly stands out, you need to define your tour’s Unique Selling Proposition (USP). 

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1. Know Your Audience:
   Use tools like Google Analytics, customer surveys, and social media insights to get a clear audience profile.
2. Craft Your USP:
   Condense your USP into a short, powerful statement. Make it clear, benefit-driven, and memorable.
3. Promote Everywhere:
   Feature your USP on your website, ads, and social media.

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Step 3: Use Reliable Booking Software 

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Using reliable booking software like Peek Pro simplifies itinerary planning by confirming reservations and availability in real time to prevent double bookings and scheduling conflicts. 

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Once a guest books, the system schedules transportation, accommodations, and tours automatically.

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Its automated system allows guests to arrange bookings for hotels, flights, and car rentals. This reduces admin tasks and improves the user experience. 

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To enhance the guest experience, automate follow-ups, and improve communication, explore this guide on booking confirmation emails.

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Step 4: Include Customer Reviews and Testimonials

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Reviews and testimonials add credibility to an itinerary by sharing real experiences from past travelers. Positive feedback reassures potential customers that the trip delivers on its promises. This makes them feel more confident about booking.

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Step 5: Give Details of the Tour Itinerary

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Start with the destination and outline daily schedules with time allocations. List each day’s agenda, including activities, attractions, and estimated times.

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Include transportation details and select the best travel dates and times to ensure smooth travel. Suggest accommodation options for different budgets. Add a local touch with restaurant recommendations and cultural experiences.

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Step 6: Give Information About Activities and Excursions

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Potential customers need clear details about the itinerary to feel confident about booking a tour. Here are some examples of how to do it:

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1. Start with a Hook

An engaging opening creates excitement while hinting at the experience's unique value.

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Example:
"Imagine gliding across crystal-clear waters, the sun warming your skin as you paddle past hidden coves only accessible by kayak. This isn't just a tour—it's your front-row seat to nature’s best-kept secrets."

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2. Highlight Key Details

Provide specifics about time, difficulty, and highlights to ensure guests know what they’re signing up for.

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Example:
"This 2-hour guided hike takes you through lush forest trails leading to Skyview Point, a panoramic overlook perfect for photos. With gentle inclines and frequent rest stops, it’s ideal for beginners and families."

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3. Emphasize Benefits

Explain how the activity improves the trip—whether through relaxation, excitement, or skill-building.

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Example:
"Tired of cookie-cutter sightseeing? This custom bike tour lets you explore at your pace, stopping at must-see spots and hidden gems, all while avoiding the crowded bus routes."

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4. Add Practical Information

Include details like start times, meeting points, and what's included to eliminate uncertainty.

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Example:
"The tour starts at 9 AM from the Main Harbor, with hotel transfers included. You’ll receive all safety gear, bottled water, and a snack. Just bring comfortable shoes and sunscreen."

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How to Make an Itinerary More Engaging for Guests

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Here are some tips to make your trip itinerary more engaging:

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Add Storytelling Elements and Local Insights

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Storytelling turns an itinerary into an unforgettable experience by helping guests visualize their journey. 

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Instead of listing “Visit Old Town,” describe its cobblestone streets, lively markets, and rich history to make stops meaningful.

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Personalize Itineraries for Different Customer Interests

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Personalized itineraries enhance travel by matching activities to guest preferences. Identify customer profiles—adventure seekers may prefer hiking or zip-lining, while culture enthusiasts enjoy museums and historical tours. 

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Use Visuals, Maps, and Interactive Formats

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Travelers expect more than text-based itineraries. Interactive maps and apps highlight must-visit spots and hidden gems while helping with navigation.

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Mobile apps and shareable PDFs with clickable links let guests explore trip details easily. Adding photos and short videos builds excitement and sets clear expectations.

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Key Elements of a Good Itinerary

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A well-planned itinerary ensures every detail is covered to give guests a seamless and stress-free experience. 

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1. Tour Details
   Include essential tour details: date, time, duration, and meeting point. Clear instructions prevent confusion and ensure smooth coordination so guests don’t miss the trip.
2. Activity Schedule & Key Attractions
   List activities, sightseeing spots, and timing to set expectations. A balanced schedule blends adventure, relaxation, and culture.
3. Customer Reminders & Safety Info
   Packing lists, weather updates, and safety guidelines enhance guest comfort, prevent issues, and improve the experience.

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Trip Itinerary Templates and Examples

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Below are customizable itinerary templates to help you create structured, engaging trips:

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1. City Tour Itinerary Template (Example: Paris Highlights Tour)

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Meeting Point: Eiffel Tower Entrance
Start Time: 9:00 AM
Duration: 6 Hours

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Itinerary:
9:00 AM - Eiffel Tower: Guided tour of the first and second floors
10:30 AM - Seine River Cruise: 1-hour scenic boat ride
12:00 PM - Lunch Break: Recommended: Café de Flore (not included)
1:30 PM - Louvre Museum: Skip-the-line entry and guided tour
3:00 PM - Notre Dame: Explore the cathedral’s historic surroundings
4:00 PM - End of Tour: Drop-off at original meeting point

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Inclusions: Tour guide, museum entry, cruise tickets
What to Bring: Comfortable shoes, camera, weather-appropriate clothing
Emergency Contact: +33 1 23 45 67 89

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2. Adventure Trip Itinerary Template (Example: Costa Rica Rainforest Ziplining)

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Meeting Point: Adventure Lodge Reception
Start Time: 8:00 AM
Duration: Full-Day Excursion

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Itinerary:
8:00 AM - Hotel Pickup: Transfer to the adventure park
9:00 AM - Safety Briefing: Equipment fitting and instructor guidance
9:30 AM - Zipline Experience: 10 thrilling canopy lines
11:00 AM - Jungle Hike: Guided nature walk through rainforest trails
12:30 PM - Lunch Break: Organic farm-to-table meal (included)
2:00 PM - Waterfall Swim: Cool off in a natural jungle pool
4:00 PM - Return to Hotel

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Inclusions: Transportation, safety gear, guided hikes, lunch
What to Bring: Swimsuit, bug spray, sunscreen, sturdy shoes
Emergency Contact: +506 1234 5678

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Best Tools for Creating and Managing Itineraries

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Integrating the right tools with Peek Pro enhances booking, scheduling, payments, marketing, and guest communication. Here are the best tools to improve your operations:

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1. Payment Processing

• Stripe & Square – Secure, automated payment processing for effortless transactions.

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2. Scheduling & Calendar Management

• Google Calendar & Outlook – Syncs bookings in real time to prevent scheduling conflicts.

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3. Customer Relationship Management (CRM)

• HubSpot & Salesforce – Tracks customer interactions, preferences, and booking history to improve engagement.

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4. Marketing & Analytics

• Google Analytics – Provides insights on website traffic and booking conversions.

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5. Guest Communication & Reviews

• Mailchimp & ActiveCampaign – Automates follow-ups, promotions, and email marketing.
• Trustpilot & TripAdvisor – Collects and displays customer reviews to boost credibility.

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6. Accounting & Finance

• QuickBooks & Xero – Automates invoicing, expense tracking, and financial reporting.

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Key Takeaways

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• A well-structured itinerary boosts guest satisfaction to ensure a smooth, stress-free experience.
• Storytelling, visuals, and personalization make itineraries more engaging.
• Reliable booking software like Peek Pro confirms reservations and availability and automates payments.

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Frequently Asked Questions

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How detailed should a trip itinerary be?

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A trip itinerary should be detailed enough to provide essential information such as dates, times, locations, and key activities while making it easy to follow. 

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Create the right balance to ensure clarity and flexibility without overwhelming travelers.

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How can I adjust an itinerary for last-minute changes?

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To adjust an itinerary for last-minute changes, build in buffer time, have backup options, and use real-time updates to keep guests informed. Prioritize key attractions and stay flexible with meals and breaks.

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Can I automate itinerary creation using booking software?

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Yes, booking software like Peek Pro automates itinerary creation by instantly organizing bookings, schedules, and logistics while updating availability in real time. 

Imagine this: Your customers eagerly await their upcoming tour, but somewhere between booking and arrival, confusion sets in. Details get lost, expectations aren't clear, and worst of all—cancellations follow. 

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This is where a well-crafted booking confirmation email becomes a game-changer. By setting the right tone from the moment the customer books, you improve their overall experience, build trust, and increase their satisfaction.

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What is a Booking Confirmation Email?

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A booking confirmation email is a transactional message that verifies a guest's reservation while providing a comprehensive summary of essential details—such as itineraries, pricing, timings, and cancellation policies. 

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According to industry data, the average email open rate for the travel and tourism sector is 36.2%, highlighting the critical role of engaging confirmation emails in capturing customer attention.

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Automating booking confirmations delivers instant customer details, reducing errors and enhancing satisfaction. An efficient online booking system simplifies reservations, improves communication, and minimizes no-shows.

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Booking Confirmation Email Examples

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Real-world examples are invaluable tools for tour operators looking to refine their email communications. 

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Example of a Guided Tour Booking Email

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Subject: Your City Walking Tour Booking Confirmation – [Booking Reference]
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Dear [Customer Name],

Thank you for booking our City Walking Tour! We’re excited to have you join us on an adventure through the vibrant streets of [City Name]. Below are your tour details:

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• Tour: Historic City Walking Tour
• Date: [Date]
• Time: [Time]
• Meeting Point: [Meeting Location]

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Your expert guide, [Guide Name], will be waiting to ensure you experience the best local insights and hidden gems. Please arrive 10 minutes early and bring comfortable walking shoes. Should you have any questions or need assistance, feel free to contact us at [Contact Information].

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We look forward to sharing an unforgettable experience with you!

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Warm regards,

ABC Tours.

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Example of an Attraction Ticket Confirmation Email

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Subject: Your Ticket Confirmation for [Attraction Name] – [Booking Reference]
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Dear [Customer Name],

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Your booking for [Attraction Name] has been successfully confirmed! We’re delighted to welcome you for a day of exploration and fun. Please review your ticket details below:

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• Attraction: [Attraction Name]
• Date: [Date]
• Entry Time: [Time]
• Venue: [Location]

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Remember to present this email along with a valid photo ID at the entrance. For any inquiries or special requirements, our support team is available at [Contact Information].

Enjoy your visit and have a memorable experience!

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Best regards,

ABC Tours.

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Example for Recreational Equipment Rental

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Subject: Your [Equipment Name] Rental Confirmation – [Booking Reference]
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Dear [Customer Name],

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Thank you for choosing our recreational equipment rental service! We’re pleased to confirm your booking for a [Equipment Name] rental. Please find your rental details below:

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• Equipment: [Equipment Name]
• Rental Date: [Date]
• Pick-Up Time: [Time]
• Return Time: [Time]
• Pick-Up Location: [Location]

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Attached is your rental agreement for your review. Kindly bring a valid ID upon pick-up. If you have any questions or need to adjust your booking, contact us at [Contact Information].

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Happy adventuring!

Sincerely,

ABC Tours.

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Booking Confirmation Email Templates for Tour and Activity Operators

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Pre-built booking confirmation email templates help tour and activity operators maintain efficiency and consistency. These templates ensure guests receive clear, accurate booking details while saving time. 

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Automated emails, such as booking confirmations, have an average open rate of 45%, making them highly effective in ensuring customers receive and engage with their booking details.

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With the help of advanced booking software like PeekPro, operators can utilize customizable email templates.

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Subject: Your [Tour/Activity Name] Booking Confirmation – [Booking Reference]

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Dear [Customer Name],

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Thank you for choosing [Company Name] for your upcoming adventure! We are excited to confirm your booking for the [Tour/Activity Name] scheduled on [Date] at [Time]. We look forward to providing you with an exceptional experience that blends excitement with comfort.

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Your Booking Details:

• Booking Reference: [Booking Reference]
• Tour/Activity Name: [Tour/Activity Name]
• Date & Time: [Date], [Time]
• Meeting Point: [Meeting Location/Address]
• Duration: [Tour Duration]
• Group Size: [Number of Participants]

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What to Expect:

Your journey begins with a warm welcome from our experienced guide at the designated meeting point. To ensure a smooth start, please arrive at least 15 minutes early. We recommend wearing comfortable attire and bringing along essentials such as water, sunscreen, and any personal items you may need during the tour.

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Additional Information:

• Cancellation Policy: For details regarding cancellations or rescheduling, please review our policy at [Cancellation Policy Link] or contact our support team.
• Contact Us: If you have any questions or require further assistance, feel free to reach out via phone at [Phone Number] or email at [Email Address].
• Special Requests: Please inform us if you have any special needs or requests so we can tailor your experience accordingly.

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At [Company Name], we pride ourselves on delivering seamless, memorable tours that prioritize your satisfaction and safety. Your trust is important to us, and we are committed to ensuring your day is as enjoyable and stress-free as possible.

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Thank you once again for booking with us. We can’t wait to welcome you on board and create lasting memories together!

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Warm regards,

[Your Company Name]

[Website URL]

[Social Media Links]

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Key Elements of a Booking Confirmation Email

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• Customer details (name, number of participants, special requests)

Include the customer's name, number of participants, and any special requests in your confirmation email.

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• Tour or activity details (date, time, duration, meeting point)

Clearly outline the date, time, duration, and meeting point for the tour or activity. Providing these specifics ensures that customers know exactly what to expect and when to show up, minimizing confusion. 

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• Payment and booking reference information

A summary of payment details along with a unique booking reference number should be included. 

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• Cancellation and rescheduling policy

Outlining your cancellation and rescheduling policy in clear terms is crucial. This transparency helps manage customer expectations and reduces the likelihood of disputes. 

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• Contact details for questions or last-minute changes

Finally, include comprehensive contact information for customer support. By offering a direct line for questions or emergency adjustments, you reassure customers that help is readily available.

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How to Write a Clear and Engaging Booking Confirmation Message

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A clear booking confirmation message sets the stage for a positive customer experience. Keeping your message brief ensures that essential details aren’t lost in lengthy explanations.

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Include Relevant Information

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Ensuring that your confirmation includes all pertinent details is crucial. Customers should immediately know the appointment date, time, location, and any specific instructions related to their booking. 

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For example, a message stating, "Your appointment is confirmed for 3 PM on May 15th at our downtown office," leaves no room for ambiguity.

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For a step-by-step guide on structuring itineraries for travelers, check out our detailed guide on creating a trip itinerary to make sure your customers have everything they need for a seamless experience.

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Keep the Email Short and Human

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Short, human-centered messages increase readability and engagement. A concise email prevents the reader from feeling overwhelmed by information, making it easier for them to focus on the essentials. 

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Instead of a long-winded explanation, a message like, "We're excited to see you soon—here are your booking details!" conveys warmth and clarity without unnecessary clutter.

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Provide a Strong and Clear Subject Line

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The subject line is your first impression and plays a pivotal role in improving open rates. 

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A clear, compelling subject line like "Your Booking is Confirmed – See You Soon!" instantly informs the recipient of the email's purpose. 

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Include Well-Defined Next Steps

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Outlining the next steps in your confirmation helps reduce last-minute questions. Providing clear instructions—such as "Please arrive 10 minutes early and bring a valid ID"—gives customers actionable information, ensuring they know exactly what to expect when they arrive.

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Optimize for Mobile

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With over 41% of emails being opened on mobile devices, optimizing your booking confirmations for mobile viewing is essential to meet customer preferences.

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A responsive layout ensures that all details are easily readable, no matter the screen size, enhancing convenience for busy travelers.

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Key Takeaways

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• A booking confirmation email should clearly list essential details to prevent confusion and ensure everyone is aligned.

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• Keeping the message brief and personable enhances readability and makes customers feel valued.

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• Including well-defined instructions on what to do next (like arrival time or required documents) minimizes last-minute questions and enhances the overall customer experience.

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Frequently Asked Questions

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How soon should a booking confirmation email be sent?

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Immediately after booking, as this instant confirmation builds trust by reassuring customers that their reservation is secure.

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When should I send a booking confirmation email for a tour or activity?

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It should be sent immediately after booking, with an additional reminder closer to the tour date, reducing no-shows and ensuring customers are well-prepared.

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Can I automate booking confirmation emails?

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Yes, automating them not only saves time but also reduces errors by streamlining the communication process.

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Should I include a cancellation policy in the confirmation email?

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Yes, including a cancellation policy sets clear expectations and minimizes disputes, enhancing overall clarity for the customer.

Imagine getting paid to guide travelers through breathtaking hikes or historic landmarks. What if your passion could be your paycheck?

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Viator, owned by TripAdvisor, is the largest tour platform with 455+ million monthly visitors. As a Viator guide, you can benefit from Viator’s global audience, top search rankings, and strong marketing.

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But how do you become one?

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In this guide, we’ll walk you through the step-by-step process of how to become a Viator tour guide. 

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Let’s get started!

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How Does Viator Work?

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Viator connects travelers with independent guides and tour companies, offering secure booking and seamless payments.

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Unlike GetYourGuide’s European focus or Airbnb Experiences’ accommodation ties, Viator stands out with:

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• TripAdvisor integration: Tours appear directly on TripAdvisor
• Wider reach: Viator’s distribution network spans thousands of partners, hotels, and airlines.
• Search engine dominance: Over half of Viator’s bookings come organically from search engines.

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Beth Crowley, owner of Witch City Walking Tours in Salem, Massachusetts, saw her business boom after listing on Viator. 

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"Viator has brought a volume of guests to our tours that I couldn’t have imagined... With my 18 tour guides, we’re selling out tours and already outperforming our last year!" 

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Beth’s experience is a testament to how Viator can help tour operators scale effortlessly and drive real business growth.

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Requirements to Become a Viator Tour Guide

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 To become a Viator tour guide, you must meet Viator's eligibility requirements:

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• At least 18 years old.
• Must upload valid business documentation and permits.
• Have in-depth knowledge and tour guide skills to create engaging experiences.
• Needs to review terms and conditions before applying.

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Also, you must complete a verification process (with a small, nonrefundable fee) to ensure your listings are positioned for success. Meeting these requirements aligns with Viator’s standards, builds trust, and boosts bookings.

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Note: This is not a job or an employment opportunity. It’s a business—no interviews, no training/certification required. 

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‍

How to Become a Viator Supplier

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Becoming a Viator Supplier is your gateway to a global audience. If you qualify, here’s how to apply:

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1. Create a Viator Supplier Account

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Getting started with Viator is simple. Follow these steps to set up your account:

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• Visit Viator's Supplier Page and sign up using your email address.
• Create and submit your Tripadvisor listing.
• Enter business information, including contact info and payment preferences.

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Note: As a Viator Supplier, you get paid via PayPal, direct bank transfer, or Payoneer (for Brazilian real and Indian rupees).

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Meet Steve Huskanovic, the mastermind behind The New York Nightlife. 

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Steve hustled through college as a tour guide, but Viator changed everything. After setting up his account, adding photos, and crafting titles, bookings soared in a month—proving Viator can drive quick success.

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2. Set Up Your Tour Listings

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Your tour description is your sales pitch. It needs to grab attention and excite travelers to book.

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For example:

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• Weak Listing: "Join our boat tour and see some cool places. Fun for all!"
• Strong Listing: "Experience a luxury sunset cruise in Miami—spot dolphins, sip a drink, and admire breathtaking skyline views. Perfect for couples and small groups!"

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Make sure to create a well-optimized listing for more bookings and better rankings. Here’s how:

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• Use clear, engaging descriptions that highlight unique experiences.
• Add professional, high-quality images that highlight the tour experience.
• Set competitive pricing that matches travelers' expectations.
• Include important details like availability, duration, meeting points, and what's included.

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Understand Viator’s Commission Structure

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Viator takes a commission of ~25% per booking. So, if you list a $100 tour experience, you earn $75 per booking. Adjust your prices accordingly.

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Viator’s commission is slightly higher than GetYourGuide (20-30%) or Airbnb Experiences (20%); its massive search traffic and Tripadvisor advantage often result in higher booking volumes.

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3. Improve Your Listing for Better Visibility

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Viator’s search engine ranks tours based on relevance, so you should optimize listings for better visibility based on SEO best practices.

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Here are tips to make your tour rank higher:

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• Use high-value keywords: Add popular terms like "sunset boat tour" or "bike rental in NYC" naturally.
• Write a compelling first sentence: Hook travelers with a compelling first sentence.
• Encourage guest reviews: Higher ratings (4.7+ stars up) boost search rankings and bookings.
• Optimize your pricing: Competitive rates improve search visibility.

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For example, don’t say:

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"Take a fun boat ride with us and enjoy some drinks!"

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Instead, say:

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"Experience the #1 Rated Sunset Cruise in Key West! Cruise past historic landmarks, sip on unlimited cocktails, and watch the sun melt into the ocean. Book now for an unforgettable evening!"

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See how enticing it is with the keywords? Now, combine that with competitive pricing and good reviews, and you’re all set for success.

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Of course, you must maintain up-to-date tour information and should provide high-quality tour experiences as well. Make sure that you can offer unique and exclusive experiences. 

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‍

How Do Customer Cancellations Work on Viator?

‍

Viator’s default cancellation policy prioritizes traveler confidence while protecting tour operators’ earnings. They offer a 100% refund for cancellations made 24+ hours before the experience. No refund is required for cancellations within 24 hours. 

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Flexible policies boost bookings by giving travelers confidence because they’re more likely to book when they know they can cancel easily if plans change. But you can also set stricter terms to better control bookings and revenue.

‍

‍

Benefits of Becoming a Viator Tour Guide

‍

Imagine making a living sharing your favorite places and experiences with the world. Here's why thousands of tour guides trust Viator for their listings:

‍

• Higher Earnings: Tap into bookings from 455+ million monthly visitors.
• Global Exposure: Showcase tours on Tripadvisor, Viator, and 3,500+ partner sites.
• Marketing Support: Handle SEO and ads without extra cost.
• Built-In Credibility: Gain trust with Tripadvisor reviews and Viator’s reputation.

‍

Remember Beth Crowley with her Witch City Walking Tours in Salem? Initially, Beth struggled to reach tourists. But after joining Viator, everything changed.

‍

Viator’s SEO power and automated bookings let her focus on sharing Salem’s history. With Viator, turning your passion into a profitable business is just a listing away.

‍

‍

How to Get Paid from Viator

‍

Getting paid through Viator is straightforward and designed to keep your cash flow smooth. Here's how it works:

‍

• Bank Transfers: Viator's primary method is bank-to-bank transfers. Payments are typically processed within 21 business days after the event. 
• PayPal: Viator offers weekly PayPal payouts for bookings that occurred during the previous week.
• Payoneer: Only available for the Brazilian real and Indian rupee.

‍

Viator’s payment schedule ensures timely, hassle-free payouts, making finances easier to manage like a reliable conveyor belt. Just wait for it to arrive, and done! All within schedule.

‍

‍

Tips to Succeed as a Viator Tour Guide

‍

Now that you know the basics, here’s a quick rundown on how you can succeed as a Viator tour guide:

‍

• Optimize your listings for SEO.
• Offer competitive pricing and flexible booking options.
• Encourage and show positive reviews. 
• Continuously update and improve your offerings.

‍

Take Amigo Tours, a prime example of how embracing technology transforms a business. They mastered Viator and SEO best practices. Now, they’re hosting over 1 million customers per year!

‍

The same strategies can work for you. It enhances visibility, builds trust, and keeps experiences fresh and flexible for everyone.

‍

‍

How Peek Pro Enhances Tour Operations Along with Viator

‍

Viator helps you attract bookings, but what about managing your business efficiently?

‍

This is where Peek Pro comes in. From real-time booking management to mobile app management, Peek Pro handles the backend so you can focus on delivering epic experiences. 

‍

Request a demo for better business management today!

‍

‍

Alternative Platforms to Consider Alongside Viator

‍

While Viator is a global leader in tour bookings, diversifying across multiple platforms maximizes your reach and revenue potential. 

‍

Use the following in combination with Viator:

‍

Tip: Don’t limit yourself to one platform. Test across multiple platforms to see which performs best for your business!

‍

‍

Key Takeaways

‍

• Viator boosts bookings and global exposure for guides.
• Learn SEO and optimize listings for better visibility.
• Use Peek Pro with Viator for seamless management.

‍

Frequently Asked Questions

‍

Can You Become a Viator Guide if You Don’t Have a Business?

‍

Yes. Viator allows individuals to sign up as independent tour guides if they’re 18+ and meet local legal requirements, such as permits.

‍

Can You Make a Full-Time Income on Viator?

‍

Yes. You can earn full-time if you have a steady customer base and are well-reviewed. Offer unique experiences, optimize listings for SEO, and collect positive reviews to get more customers.

‍

Can You List Multiple Tours on Viator?

‍

Yes. Viator allows multiple listings. You can customize tour offerings and schedules, such as offering tours at various times, targeting different customer groups, or adding complementary activities like bike tours with food tastings.