As an operator, you know the value of every booking. Direct bookings aren’t just about saving on third-party fees—they’re about building trust, strengthening guest relationships, and gaining full control over your customer experience.
Travelers are more likely to book directly when they trust your brand and find your website easy to navigate. But in a competitive landscape, how do you stand out, engage your audience, and convert visitors into loyal customers?
That’s where this guide comes in.
Packed with actionable insights, real-world examples, and innovative AI-powered tools, it’s a strategic roadmap to help you boost direct bookings and make the most of your marketing efforts.
Let’s dive into five tangible goals you can start to tackle today to kickstart your year—and make 2025 your most successful year yet!
Contents:
1. Tap Into Influencer Marketing
2. Optimize Your Website SEO
3. Leverage Email Marketing
4. Refresh Your Booking Widget Images
5. Publish High-Value Blog Posts
To help you actually make use of all of this content we’ve drafted 5 tactical goals to complete in Q1 (the first three months of the year). Together these goals are ambitious but designed to drive real results in terms of website traffic and booking widget views and conversions.
Marketing Checklist for 2025
Goal 1: Influencers Send an introductory message to 10 local influencers to amplify your brand’s reach and credibility
Goal 2: SEO Update meta titles and descriptions for at least 10 key pages with relevant keywords and clear CTAs
Goal 3: Email Send 3 engaging email campaigns before March to nurture leads and drive bookings
Goal 4: Images Audit all of your widget images and update at least 5 of them
Goal 5: Blogs Publish 3 blog posts before March to boost website traffic and build customer trust
Tap Into Influencer Marketing
Social is fast becoming a leading channel for travel search. According to Arival, over 50% of Gen Zs and Millennials now use platforms like TikTok or Instagram Reels to discover travel experiences, and 89% of millennials are using social media for vacation inspo. Followers on these platforms can take a lot of time and resources to grow organically, so influencers are a great way to tap into large audiences for a lower cost.
Tactical Q1 Goal: Send an introductory message to 10 local influencers to amplify your brand’s reach and credibility
How to get started:
1. Identify the Right Influencers
- Use Peek’s Influencer Tool to search for micro (10K–100K followers) and nano (<10K followers) influencers in your niche and location.
- Match influencer types with your target audience: momfluencers for family experiences or adventure vloggers for outdoor tours.
2. Craft a Strong Offer
- Many influencers accept free experiences for posts. Start with a comped tour and request deliverables like:
1–2 Instagram posts or Reels.
3–5 Stories with swipe-up links to your booking page.
Highlight your unique features to pique their interest.
3. Reach Out Effectively
- Peek’s Influencer Tool can draft personalized DMs for you, ensuring the outreach feels authentic and relevant.
- Clearly outline what you’re offering and what you’re looking for in return.
Tips for Success:
- Look beyond individuals—partner with local tourism boards or city guide accounts.
- Track results to measure ROI, focusing on engagement and bookings generated from influencer posts.
.png)
How Peek’s Influencer tool helps amplify your brand
Influencers have loyal and engaged followers and are able to show a higher level of trust and authenticity vs brands when it comes to promoting products and experiences.
Part of Peek Copilot’s Magic Marketer, the Influencer tool uses AI to search social databases to:
- Source up to 50 influencers at a time by category and location, saving you hours of manual research
- Provide direct links to influencer’s Instagram and Twitter profiles for easy connection
- Draft personalized outreach messages tailored to your business
Optimize Your Website SEO
SEO ensures your business is discoverable when customers search online. A well-optimized website can drive long-term, sustainable traffic and boost direct bookings. 53% of all website traffic comes from organic search (source), and SEO leads have a 14.6% close rate, significantly outperforming outbound leads (source).
Tactical Q1 Goal: Update meta titles and descriptions for at least 10 key pages with relevant keywords and clear CTAs
What are Meta Titles and Descriptions?
Meta Titles and Meta Descriptions are snippets of HTML code that provide search engines and users with a summary of your webpage's content. They play a critical role in Search Engine Optimization (SEO) and influencing click-through rates from search engine results pages (SERPs).
- Meta Titles: The clickable headline that appears on SERPs. It's typically the first impression a customer has of your business. A well-crafted meta title should include your target keywords, be concise (50-60 characters), and clearly communicate what the page is about.
Example: "Book the Best Wine Tours in Napa Valley | Your Ultimate Guide"
- Meta Descriptions: A brief summary (under 155-160 characters) displayed below the meta title on SERPs. While not a direct ranking factor, a compelling meta description can entice users to click on your link.
Example: "Discover top-rated wine tours in Napa Valley. Book directly for the best deals and unforgettable experiences."
How Do I Update Meta Titles and Descriptions?
Updating meta titles and descriptions depends on the platform your website is built on. Here's a general guide:
1. Identify Key Pages to Optimize
- Prioritize pages like your homepage, product or service pages, and top-performing blog posts.
- Use tools like Google Analytics, Google Search Console, or SEO tools (e.g., Ahrefs, SEMrush) to identify pages with high impressions but low click-through rates (CTR).
2. Research Keywords
- Conduct keyword research to find terms your audience is searching for. Use tools like Google Keyword Planner or Ubersuggest to identify relevant keywords.
- Focus on high-value keywords that align with your page's content and user intent.
- Use Peek’s Magic Marketer SEO Tool to generate keyword-rich title tags, meta descriptions, and image alt tags
3. Update Meta Titles and Descriptions
- Log in to your website's content management system (CMS). Common platforms include:some text
- WordPress: Use SEO plugins like Yoast SEO or Rank Math to edit meta titles and descriptions easily.
- Shopify: Go to your product or page settings and edit the "Search engine listing preview."
- Wix/Squarespace: Navigate to the SEO settings for each page to make updates.
- Ensure the meta title includes primary keywords and communicates value, while the meta description provides a clear, engaging summary with a strong call-to-action (CTA).
4. Test and Monitor Performance
- After updating, monitor your pages in Google Search Console for changes in impressions, CTR, and rankings.
- Experiment with different CTAs or phrasing to see what resonates most with your audience.
Tips for Success:
- Optimize your Google My Business account - update photos, ensure all the info is correct, respond to questions and reviews. This helps Google know that you are a real business.
.png)
How Peek’s SEO tool helps you appear higher in search rankings
- Generating optimized tags and headlines tailored to your content.
- Suggesting trending blog topics to attract your target audience.
How do I use Peek’s SEO tool?
1. Identify the content you want to optimize
- This could be your homepage, an older blog post or a landing page on your website
2. Log into Peek Pro and paste a prompt into the SEO tool
- Think like your customer. What would they search for to find your tour?
Sample prompts:
- “Generate SEO content for my whale-watching tour company in Seattle.” (Paste your webpage content into the prompt.)
- “Create SEO tags for my blog page highlighting the top hiking trails in Phoenix.” (Paste your blog content into the prompt.)
- “Generate SEO tags for my website’s homepage. My company is a kayak rental business in Vancouver, Canada.” (Paste your homepage content into the prompt.)
3. Hit “Generate”, then add the optimized copy to your website.
- Be sure to make note of website traffic before and after so you can track the progress you make.
.jpeg)
Leverage Email Marketing
Email marketing is a cost-effective way to stay connected with customers and inspire repeat bookings. With a personalized approach, you can turn one-time visitors into loyal customers. Email marketing is known to have a strong ROI, Litmus found that on average email marketing delivers an ROI of $36 for every $1 spent.
Tactical Q1 Goal: Send 3 engaging email campaigns before March to nurture leads and drive bookings.
Email Campaign Examples:
“5 Secret Spots to Discover in Charleston”
- Share tips for exploring your destination, such as off-the-beaten-path spots or restaurants near your tours.
- Include a soft call-to-action to book an experience with you.
“Got plans for Valentine's Day?”
- Highlight tours or packages tailored to upcoming holidays or events, like couples' excursions or family-friendly activities.
- Offer Champagne as an Add-On near Valentine’s Day.
“We Miss You! Here’s 5% Off Your Next Adventure”
- Reach out to past customers with an exclusive offer to encourage repeat bookings or upsell additional experiences.
“BTS - How We Create Magical Adventures Just for You”
- Share behind-the-scenes stories or videos of your guides prepping tours, scenic locations, or fun moments. Build excitement and connection with your brand.
How to get started:
- Segment Your Audience:
- Use Peek Pro’s reports to group customers by behavior, such as first-time visitors or repeat bookers.
- Tailor messages to each segment, like offering exclusive discounts for returning customers.
- Craft Compelling Content:
- Use subject lines that grab attention (“Start Your Year with Adventure!”).
- Include visually appealing images and a clear call to action (“Book Your Winter Getaway Now!”).
- Automate Your Campaigns:
- Schedule emails to go out at optimal times, such as mid-morning on weekdays.
Tips for Success:
- If you collect date of birth data, set-up a birthday campaign. Email guests a week before their Birthday with a 5% discount or special offer to redeem during their Birthday month.
- Test subject lines and CTAs to identify what resonates with your audience.
How Does Peek’s Magic Marketer Email Tool Help Draft Emails that Drive Bookings
Drafts curated content, tailored to your business that is designed meaningfully to connect with customers and entice them back to your business.
How do I use Peek’s email tool?
- Navigate to Magic Marketer email tool in Peek Pro
- Set-up your Email in the prompt:some text
- Specify the Purpose: Whether it's showcasing your experiences, announcing a promotion, or highlighting marketing efforts like gift cards and referral programs.
- Include a Call to Action (CTA): Clearly define what action you want recipients to take (e.g., "Book Now", "Learn More").
- Review and finalize the content, and add visuals
Example Prompts:
- Seasonal Discount for ZipCrazy Zipline Tours
- “Write an email promoting a seasonal discount for ZipCrazy Zipline Tours in Sacramento, California. Be sure to include the 20% off discount code: CALIZIPPING20, applicable on Tuesdays and Thursdays.”
- Holiday Light Show at Washington Winter Wonderland
- “Draft an email showcasing the holiday light show at Washington Winter Wonderland. Include the availability dates of November 29 - December 27. Add my link to book a ticket [here] and include the top frequently asked questions [here].”
- New Pontoon Boat Rental Announcement
- “Create an email announcing the arrival of our new pontoon boat available for rental. Include the rental name: 25' Pontoon Rental. Highlight that the boat is available for rental durations of 1, 2, and 4 hours starting on May 24th.”
Refresh Your Booking Widget Images
High-quality visuals can make or break a customer’s decision to book. Your booking widget images should showcase the best of your experiences. Consider this:
- Listings with higher-quality images receive 25% more views (Airbnb) and see a 40% increase in bookings (TripAdvisor).
- Airbnb doubled their monthly revenue by implementing professional photography for listings in New York City (Airbnb).
Tactical Q1 Goal: Audit all of your widget images and update at least 5 of them using the criteria below
How to Select Booking Widget Images that Sell
6 Best Practices
1. Use High-Quality Photos: Ensure images are high resolution (at least 1200x1200 pixels).
2. Include People in Your Photos: Show happy, smiling guests mid-action, enjoying your activity.
3. Highlight Your Unique Selling Points (USPs): Whether its scenic views or a famous landmark, include what sets you apart.
4. Composition: Use the rule of thirds to ensure the customer is drawn to the subject of the image.
5. Tell a Story: Use shots from multiple stages of your experience to help customers visualise themselves at your experience.
6. Leverage User-Generated Content (UGC): Collect authentic guest photos from socials (encourage them to post using a hashtag for your business) and other platforms to build consumer trust.
EXTRA: Pro Smartphone Tips: Use burst mode for action shots, try a tripod for steadiness, and play with portrait mode for close-ups or 0.5 zoom for wide shots .
.png)
Get Started with Peek’s Image Score
Identify your top performing visuals
To help you make the most of your visuals, Peek has created Image Score, a powerful tool that evaluates the quality and relevance of your product images. With Image Score, you can:
- Leverage AI to analyze and rate images from your activities and rentals
- Receive an optimization score for each one to identify your best-performing images
Run the test, and then use the following best practices to enhance your imagery—and your bookings!
Publish High-Value Blog Posts
Blogging is a powerful way to attract and educate customers while improving your website’s SEO.
By sharing relevant content, you position your business as an expert in your niche and encourage search engines to place you higher in search results. Businesses that blog receive 55% more website visitors than those that don’t (Hubspot) and 82% of consumers feel more positive about a company after reading custom content (New York Times).
Tactical Q1 Goal: Publish 3 blog posts before March to boost website traffic and build customer trust.
Blog Examples:
- “The Ultimate Moms Guide to [Destination]”
- Share insider tips for exploring your area with kids, highlighting unique experiences that tie into your tours.
- “The Best Instagram-Worthy Spots on Our [Specific Tour]”
- Showcase the most photogenic locations on your tour with insider tips for capturing the perfect shot.
- “What to Pack for Your [Type of Tour]: A Survival Guide”
- A hyper-focused packing list tailored to your specific tour, such as kayaking, hot air balloon rides, or ghost tours.
- “Rainy Day Adventures: Why [Tour Name] is Perfect in Any Weather”
- Appeal to travelers unsure about booking in unpredictable weather by promoting your tour’s all-weather perks or indoor activities.
How to get started:
- Choose Relevant Topics:
- Write posts like “Top Winter Activities in [City]” or “Why [Your Experience] is Perfect for Families.”
- Incorporate Visuals:
- Use high-quality photos or videos to make your content more engaging.
- Promote Your Blog:
- Share blog posts on social media and include them in email newsletters.
- Reach out to local businesses to feature your blogs on their websites, newsletters and social media.
Tips for Success:
- Link blog content to your booking pages to guide readers toward action.
- Use analytics to monitor performance and refine future posts.
Peek’s Blog Tool Helps Boost Website Traffic and Builds Customer Trust by:
Magic Marketer streamlines blog creation by turning what once took hours into a task completed in seconds. While ensuring the content is optimized for SEO and appealing to potential customers.
Example Prompts for Peek’s Tool:
- “Generate a blog post about the best seasons to go horseback riding in Arizona and what visitors can expect. Include a link for my Desert Horseback Riding Tour.”
- “Write a blog highlighting why Escape Rooms are a great team-building exercise and include examples of groups that could benefit from it (i.e. employees, sports teams, etc.).”
- “Draft a blog post showcasing the best places for a bike ride in Austin. At the beginning of the blog, introduce my business, Cowboy Bike Rentals, and our different rental offerings (single bikes, tandem bikes, e-bikes).”
Kickstart your 2025 with these actionable marketing strategies and Peek’s innovative AI tools for tour, activity and attraction operators. By collaborating with influencers, enhancing your SEO, leveraging email marketing, improving your visuals, and publishing compelling blog posts, you’ll set the stage for a successful year.
Ready to get started? Let Peek Copilot guide you every step of the way.
Table of contents
As an operator, you know the value of every booking. Direct bookings aren’t just about saving on third-party fees—they’re about building trust, strengthening guest relationships, and gaining full control over your customer experience.
Travelers are more likely to book directly when they trust your brand and find your website easy to navigate. But in a competitive landscape, how do you stand out, engage your audience, and convert visitors into loyal customers?
That’s where this guide comes in.
Packed with actionable insights, real-world examples, and innovative AI-powered tools, it’s a strategic roadmap to help you boost direct bookings and make the most of your marketing efforts.
Let’s dive into five tangible goals you can start to tackle today to kickstart your year—and make 2025 your most successful year yet!
Contents:
1. Tap Into Influencer Marketing
2. Optimize Your Website SEO
3. Leverage Email Marketing
4. Refresh Your Booking Widget Images
5. Publish High-Value Blog Posts
To help you actually make use of all of this content we’ve drafted 5 tactical goals to complete in Q1 (the first three months of the year). Together these goals are ambitious but designed to drive real results in terms of website traffic and booking widget views and conversions.
Marketing Checklist for 2025
Goal 1: Influencers Send an introductory message to 10 local influencers to amplify your brand’s reach and credibility
Goal 2: SEO Update meta titles and descriptions for at least 10 key pages with relevant keywords and clear CTAs
Goal 3: Email Send 3 engaging email campaigns before March to nurture leads and drive bookings
Goal 4: Images Audit all of your widget images and update at least 5 of them
Goal 5: Blogs Publish 3 blog posts before March to boost website traffic and build customer trust
Tap Into Influencer Marketing
Social is fast becoming a leading channel for travel search. According to Arival, over 50% of Gen Zs and Millennials now use platforms like TikTok or Instagram Reels to discover travel experiences, and 89% of millennials are using social media for vacation inspo. Followers on these platforms can take a lot of time and resources to grow organically, so influencers are a great way to tap into large audiences for a lower cost.
Tactical Q1 Goal: Send an introductory message to 10 local influencers to amplify your brand’s reach and credibility
How to get started:
1. Identify the Right Influencers
- Use Peek’s Influencer Tool to search for micro (10K–100K followers) and nano (<10K followers) influencers in your niche and location.
- Match influencer types with your target audience: momfluencers for family experiences or adventure vloggers for outdoor tours.
2. Craft a Strong Offer
- Many influencers accept free experiences for posts. Start with a comped tour and request deliverables like:
1–2 Instagram posts or Reels.
3–5 Stories with swipe-up links to your booking page.
Highlight your unique features to pique their interest.
3. Reach Out Effectively
- Peek’s Influencer Tool can draft personalized DMs for you, ensuring the outreach feels authentic and relevant.
- Clearly outline what you’re offering and what you’re looking for in return.
Tips for Success:
- Look beyond individuals—partner with local tourism boards or city guide accounts.
- Track results to measure ROI, focusing on engagement and bookings generated from influencer posts.
How Peek’s Influencer tool helps amplify your brand
Influencers have loyal and engaged followers and are able to show a higher level of trust and authenticity vs brands when it comes to promoting products and experiences.
Part of Peek Copilot’s Magic Marketer, the Influencer tool uses AI to search social databases to:
- Source up to 50 influencers at a time by category and location, saving you hours of manual research
- Provide direct links to influencer’s Instagram and Twitter profiles for easy connection
- Draft personalized outreach messages tailored to your business
Optimize Your Website SEO
SEO ensures your business is discoverable when customers search online. A well-optimized website can drive long-term, sustainable traffic and boost direct bookings. 53% of all website traffic comes from organic search (source), and SEO leads have a 14.6% close rate, significantly outperforming outbound leads (source).
Tactical Q1 Goal: Update meta titles and descriptions for at least 10 key pages with relevant keywords and clear CTAs
What are Meta Titles and Descriptions?
Meta Titles and Meta Descriptions are snippets of HTML code that provide search engines and users with a summary of your webpage's content. They play a critical role in Search Engine Optimization (SEO) and influencing click-through rates from search engine results pages (SERPs).
- Meta Titles: The clickable headline that appears on SERPs. It's typically the first impression a customer has of your business. A well-crafted meta title should include your target keywords, be concise (50-60 characters), and clearly communicate what the page is about.
Example: "Book the Best Wine Tours in Napa Valley | Your Ultimate Guide"
- Meta Descriptions: A brief summary (under 155-160 characters) displayed below the meta title on SERPs. While not a direct ranking factor, a compelling meta description can entice users to click on your link.
Example: "Discover top-rated wine tours in Napa Valley. Book directly for the best deals and unforgettable experiences."
How Do I Update Meta Titles and Descriptions?
Updating meta titles and descriptions depends on the platform your website is built on. Here's a general guide:
1. Identify Key Pages to Optimize
- Prioritize pages like your homepage, product or service pages, and top-performing blog posts.
- Use tools like Google Analytics, Google Search Console, or SEO tools (e.g., Ahrefs, SEMrush) to identify pages with high impressions but low click-through rates (CTR).
2. Research Keywords
- Conduct keyword research to find terms your audience is searching for. Use tools like Google Keyword Planner or Ubersuggest to identify relevant keywords.
- Focus on high-value keywords that align with your page's content and user intent.
- Use Peek’s Magic Marketer SEO Tool to generate keyword-rich title tags, meta descriptions, and image alt tags
3. Update Meta Titles and Descriptions
- Log in to your website's content management system (CMS). Common platforms include:some text
- WordPress: Use SEO plugins like Yoast SEO or Rank Math to edit meta titles and descriptions easily.
- Shopify: Go to your product or page settings and edit the "Search engine listing preview."
- Wix/Squarespace: Navigate to the SEO settings for each page to make updates.
- Ensure the meta title includes primary keywords and communicates value, while the meta description provides a clear, engaging summary with a strong call-to-action (CTA).
4. Test and Monitor Performance
- After updating, monitor your pages in Google Search Console for changes in impressions, CTR, and rankings.
- Experiment with different CTAs or phrasing to see what resonates most with your audience.
Tips for Success:
- Optimize your Google My Business account - update photos, ensure all the info is correct, respond to questions and reviews. This helps Google know that you are a real business.
How Peek’s SEO tool helps you appear higher in search rankings
- Generating optimized tags and headlines tailored to your content.
- Suggesting trending blog topics to attract your target audience.
How do I use Peek’s SEO tool?
1. Identify the content you want to optimize
- This could be your homepage, an older blog post or a landing page on your website
2. Log into Peek Pro and paste a prompt into the SEO tool
- Think like your customer. What would they search for to find your tour?
Sample prompts:
- “Generate SEO content for my whale-watching tour company in Seattle.” (Paste your webpage content into the prompt.)
- “Create SEO tags for my blog page highlighting the top hiking trails in Phoenix.” (Paste your blog content into the prompt.)
- “Generate SEO tags for my website’s homepage. My company is a kayak rental business in Vancouver, Canada.” (Paste your homepage content into the prompt.)
3. Hit “Generate”, then add the optimized copy to your website.
- Be sure to make note of website traffic before and after so you can track the progress you make.
Leverage Email Marketing
Email marketing is a cost-effective way to stay connected with customers and inspire repeat bookings. With a personalized approach, you can turn one-time visitors into loyal customers. Email marketing is known to have a strong ROI, Litmus found that on average email marketing delivers an ROI of $36 for every $1 spent.
Tactical Q1 Goal: Send 3 engaging email campaigns before March to nurture leads and drive bookings.
Email Campaign Examples:
“5 Secret Spots to Discover in Charleston”
- Share tips for exploring your destination, such as off-the-beaten-path spots or restaurants near your tours.
- Include a soft call-to-action to book an experience with you.
“Got plans for Valentine's Day?”
- Highlight tours or packages tailored to upcoming holidays or events, like couples' excursions or family-friendly activities.
- Offer Champagne as an Add-On near Valentine’s Day.
“We Miss You! Here’s 5% Off Your Next Adventure”
- Reach out to past customers with an exclusive offer to encourage repeat bookings or upsell additional experiences.
“BTS - How We Create Magical Adventures Just for You”
- Share behind-the-scenes stories or videos of your guides prepping tours, scenic locations, or fun moments. Build excitement and connection with your brand.
How to get started:
- Segment Your Audience:
- Use Peek Pro’s reports to group customers by behavior, such as first-time visitors or repeat bookers.
- Tailor messages to each segment, like offering exclusive discounts for returning customers.
- Craft Compelling Content:
- Use subject lines that grab attention (“Start Your Year with Adventure!”).
- Include visually appealing images and a clear call to action (“Book Your Winter Getaway Now!”).
- Automate Your Campaigns:
- Schedule emails to go out at optimal times, such as mid-morning on weekdays.
Tips for Success:
- If you collect date of birth data, set-up a birthday campaign. Email guests a week before their Birthday with a 5% discount or special offer to redeem during their Birthday month.
- Test subject lines and CTAs to identify what resonates with your audience.
How Does Peek’s Magic Marketer Email Tool Help Draft Emails that Drive Bookings
Drafts curated content, tailored to your business that is designed meaningfully to connect with customers and entice them back to your business.
How do I use Peek’s email tool?
- Navigate to Magic Marketer email tool in Peek Pro
- Set-up your Email in the prompt:some text
- Specify the Purpose: Whether it's showcasing your experiences, announcing a promotion, or highlighting marketing efforts like gift cards and referral programs.
- Include a Call to Action (CTA): Clearly define what action you want recipients to take (e.g., "Book Now", "Learn More").
- Review and finalize the content, and add visuals
Example Prompts:
- Seasonal Discount for ZipCrazy Zipline Tours
- “Write an email promoting a seasonal discount for ZipCrazy Zipline Tours in Sacramento, California. Be sure to include the 20% off discount code: CALIZIPPING20, applicable on Tuesdays and Thursdays.”
- Holiday Light Show at Washington Winter Wonderland
- “Draft an email showcasing the holiday light show at Washington Winter Wonderland. Include the availability dates of November 29 - December 27. Add my link to book a ticket [here] and include the top frequently asked questions [here].”
- New Pontoon Boat Rental Announcement
- “Create an email announcing the arrival of our new pontoon boat available for rental. Include the rental name: 25' Pontoon Rental. Highlight that the boat is available for rental durations of 1, 2, and 4 hours starting on May 24th.”
Refresh Your Booking Widget Images
High-quality visuals can make or break a customer’s decision to book. Your booking widget images should showcase the best of your experiences. Consider this:
- Listings with higher-quality images receive 25% more views (Airbnb) and see a 40% increase in bookings (TripAdvisor).
- Airbnb doubled their monthly revenue by implementing professional photography for listings in New York City (Airbnb).
Tactical Q1 Goal: Audit all of your widget images and update at least 5 of them using the criteria below
How to Select Booking Widget Images that Sell
6 Best Practices
1. Use High-Quality Photos: Ensure images are high resolution (at least 1200x1200 pixels).
2. Include People in Your Photos: Show happy, smiling guests mid-action, enjoying your activity.
3. Highlight Your Unique Selling Points (USPs): Whether its scenic views or a famous landmark, include what sets you apart.
4. Composition: Use the rule of thirds to ensure the customer is drawn to the subject of the image.
5. Tell a Story: Use shots from multiple stages of your experience to help customers visualise themselves at your experience.
6. Leverage User-Generated Content (UGC): Collect authentic guest photos from socials (encourage them to post using a hashtag for your business) and other platforms to build consumer trust.
EXTRA: Pro Smartphone Tips: Use burst mode for action shots, try a tripod for steadiness, and play with portrait mode for close-ups or 0.5 zoom for wide shots .
Get Started with Peek’s Image Score
Identify your top performing visuals
To help you make the most of your visuals, Peek has created Image Score, a powerful tool that evaluates the quality and relevance of your product images. With Image Score, you can:
- Leverage AI to analyze and rate images from your activities and rentals
- Receive an optimization score for each one to identify your best-performing images
Run the test, and then use the following best practices to enhance your imagery—and your bookings!
Publish High-Value Blog Posts
Blogging is a powerful way to attract and educate customers while improving your website’s SEO.
By sharing relevant content, you position your business as an expert in your niche and encourage search engines to place you higher in search results. Businesses that blog receive 55% more website visitors than those that don’t (Hubspot) and 82% of consumers feel more positive about a company after reading custom content (New York Times).
Tactical Q1 Goal: Publish 3 blog posts before March to boost website traffic and build customer trust.
Blog Examples:
- “The Ultimate Moms Guide to [Destination]”
- Share insider tips for exploring your area with kids, highlighting unique experiences that tie into your tours.
- “The Best Instagram-Worthy Spots on Our [Specific Tour]”
- Showcase the most photogenic locations on your tour with insider tips for capturing the perfect shot.
- “What to Pack for Your [Type of Tour]: A Survival Guide”
- A hyper-focused packing list tailored to your specific tour, such as kayaking, hot air balloon rides, or ghost tours.
- “Rainy Day Adventures: Why [Tour Name] is Perfect in Any Weather”
- Appeal to travelers unsure about booking in unpredictable weather by promoting your tour’s all-weather perks or indoor activities.
How to get started:
- Choose Relevant Topics:
- Write posts like “Top Winter Activities in [City]” or “Why [Your Experience] is Perfect for Families.”
- Incorporate Visuals:
- Use high-quality photos or videos to make your content more engaging.
- Promote Your Blog:
- Share blog posts on social media and include them in email newsletters.
- Reach out to local businesses to feature your blogs on their websites, newsletters and social media.
Tips for Success:
- Link blog content to your booking pages to guide readers toward action.
- Use analytics to monitor performance and refine future posts.
Peek’s Blog Tool Helps Boost Website Traffic and Builds Customer Trust by:
Magic Marketer streamlines blog creation by turning what once took hours into a task completed in seconds. While ensuring the content is optimized for SEO and appealing to potential customers.
Example Prompts for Peek’s Tool:
- “Generate a blog post about the best seasons to go horseback riding in Arizona and what visitors can expect. Include a link for my Desert Horseback Riding Tour.”
- “Write a blog highlighting why Escape Rooms are a great team-building exercise and include examples of groups that could benefit from it (i.e. employees, sports teams, etc.).”
- “Draft a blog post showcasing the best places for a bike ride in Austin. At the beginning of the blog, introduce my business, Cowboy Bike Rentals, and our different rental offerings (single bikes, tandem bikes, e-bikes).”
Kickstart your 2025 with these actionable marketing strategies and Peek’s innovative AI tools for tour, activity and attraction operators. By collaborating with influencers, enhancing your SEO, leveraging email marketing, improving your visuals, and publishing compelling blog posts, you’ll set the stage for a successful year.
Ready to get started? Let Peek Copilot guide you every step of the way.
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