Business Challenge
Key Features
Outcomes
About
North Shore Landing
A staple of Big Bear Lake, North Shore Landing offers a one-of-a-kind experience not found elsewhere on the lake. Their famous pirate ship, which started in 1998, has become one of the most popular activities in the area, entertaining guests on pirate-themed cruises around one of California’s most scenic lakes.
The Problem
Like many outdoor attractions, North Shore Landing saw fluctuations in demand, particularly on weekdays. While weekends were often full of satisfied customers, the team at North Shore Landing were eager to duplicate their success with weekday and shoulder season tours.
After searching for a solution, North Shore Landing turned to Peek Pro for its reliable customer support and ability to handle a diverse set of booking needs. They hoped Peek Pro’s Dynamic Pricing tool could help them adjust prices more strategically and boost weekday bookings.
The Solution
With Peek Pro’s Dynamic Pricing feature, North Shore Landing was able to strategically adjust ticket prices based on historical booking data and demand patterns. While the team initially hesitated, fearing potential midweek losses, they found that guests were more flexible than expected. Prices were adjusted for peak and off-peak periods, helping to incentivize weekday bookings without sacrificing weekend revenue.
"I was a bit unsure at first, but it really worked. We didn’t receive any complaints from customers, and we ended up seeing great results, especially during slower times"
As a result, North Shore Landing saw over a 20% increase in overall revenue with no negative feedback from customers. Guests accepted the price adjustments, and many appreciated the opportunity to book at lower prices during weekday mornings. The dynamic pricing strategy also allowed the company to spread guests more evenly across Saturdays, avoiding overbooking issues while still maintaining high ticket sales.
To learn more about Peek Pro’s Dynamic Pricing feature, check out our Helpdesk Article or schedule a free demo here.
